Word Communication has been derived from
the Latin word Communis which means to share.
Communication is a process through which
information is exchanged between sender and reciever using common system of
symbols, signs or behaviour. Communication is the expression of facts,
opinions, ideas or feelings.
When one communicates to transact some
commercial activity like providing goods or services, with the intention of
generating profits, it is called business communication.
Features of Communication
Communication is always a two way
Communication is an ongoing process in
all kinds of organizations and at all levels of management.
Communication consists of facts but
ideas and emotions
Communication is a dynamic process as it
changes as per the changing participants and the environment
Developing of idea which sender wants to
communicate to the receiver.
Encoding the idea conceived in words,
symbols and selecting method of communication.
Transmitting the encoded message while
keeping the message free from the barriers of communication
Such transmitted message is received by
Then the received message is decoded by
Finally feedback is provided by the
receiver to the sender.
Principles for Effective Communication
For effective communication following 7
C’s must be taken into consideration
Clarity of expression
Completeness of information
Conciseness of message
Concreteness in presentation
Courtesy towards recipient
Correctness of facts
Consideration for receiver
A Company Secretary acts as a channel of
communication between various stakeholders in a company. Due to this reason a
company secretary should be well versed with the concept of business
communication. CSEET subject Business communication covers the various aspects
of communication. Students pursuing CSEET should study online notes and
practice CSEET online test series.